For your campaign, begin by choosing a subject. You can work with an artist who may be a painter, sculptor, designer or photographer. You can also choose a community that is keeping an art and craft tradition alive, like you studied in the previous chapter or a school production, or even a project of your own.

Make small groups of 4 to 5 students each and think about a subject for your campaign together. Here are some prompts —

• Do you know any artists and art practices from your region?
• Is there an upcoming festival, local crafts fair in your locality where you are likely to meet artists?
• Are there any art and design schools in your region?
• Is there an art museum or gallery near you? What kind of artworks do they exhibit?

There are so many artists and art practices that you may not know about. Choose the one you can relate to and discuss it with your teacher.

Collect information about your chosen topic by doing these —

• Talk to teachers, friends and family members.
• Visit the library, refer to the local newspapers and your textbooks from previous years.
• Visit artists and their studios, or workplaces.
• Visit a gallery, museum, art fair or haats.
• Use the internet under adult supervision to get more information.

Maintain notes of the information you have find. Collect visual and text pieces. Try and look for the following pieces of information —

• What contribution does this artist or artwork have on the society?
• What is the story behind the artist and artwork?
• What do you find the most special about this artist, artwork or art practice?
• What is the inspiration behind the artwork?
• Are there any specific materials or techniques used?
• What are the social, economic or environmental challenges did they face?

• Think of the main message you want to communicate with your campaign.
• Create a catchy title for your campaign. The title should not be more than 5 to 7 words and reflect your message clearly.
• If you are creating a campaign for your own dance and theatre performance, then your title, and main message should inspire people to come, and see your production.

• Go through the information that you have collected.
• Organise the information under different headings like —
• Introduction
• Process of Making
• Background Information
• Visual Gallery

These may vary based on your chosen topic.

For your campaign, you can create a poster about the artist or the art practice, or compile a series of their works in a brochure. You may also create a small f lyer that you can distribute during lunch time. Think about what works best for your campaign.

STEPS FOR MAKING A BROCHURE

• Fold an A4 sheet of paper into three equal parts.
• Decide the sequence of pages and the flow of information.
• Assign the six sides to a section of the information —
• Cover Page: Put your title and main message on the first page.
• Introduction: Tell the reader what this brochure is about in a few words and visuals.
• Process: Share the background information about how an artwork is created or create a timeline with important works of an artist.
• Gallery: Create a gallery of visuals which could include photos and drawings of the artist, their work, materials and tools.
• Sources: Don’t forget to mention the sources where you took the information from. Your readers may want to find out more themselves!

Experiment with techniques like collage and printmaking. Look closely at the material used by the artist and art practice. Can you take inspiration from it?