In a parliament election, a political party hired a public relations firm to promote its candidates in three ways – telephone, house calls and letters. The cost per contact (in paisa) is given in matrix A as

The number of contacts of each type made in two cities X and Y is given in matrix B as

Find the total amount spent by the party in the two cities.
What should one consider before casting his/her vote – party’s promotional activity or their social activities?