What is Ganga Action Plan? When and why was it launched?

The plan to save the river Ganga was launched in 1985 is called the Ganga Action Plan. It was aimed to reduce the pollution levels in the river. Recent study by WWF – World wide fund for nature have found that Ganga is one of the most endangered rivers in the world. Large quantities of garbage, untreated sewage, dead bodies and many other harmful things are thrown directly into the river. The river is almost dead at many places where the pollution level is very high and the aquatic life cannot survive.