a. Brand name help marketer to create the product differentiation and help them to distinguish there product with competitor product, which helps in building loyalty and product promotion.

b. The brand name also helps consumer to relate themselves with brand and create a better connect with product, like for example iPhone brand helps its user to connect themselves as premium quality phone owner, when customer are more able to connect and relate themselves, they are more likely to buy brand which suits their lifestyle and aspirations.

c. The brand name also helps in advertising and display programme, as brand name act as an identity of the product, it creates awareness about firm products.