Societal concept is the new concept of marketing which aims at satisfying customer needs with taking proper care of society and environment. According to this concept customer satisfaction must be within the ethical and ecological aspects of society.

The societal marketing should consider the following things

a) The consumer needs are most important

b) Genuine modern and continuous development should be introduced in the product so as to increase its life and value

c) The emphasis should be on building long term customer relationship and not on doing business

d) An organisation should market the product keeping in mind the consumer organisational and societal long-term needs and welfare