A company wants to modify its existing product in the market due to decreasing sales. You can imagine any product about which you are familiar. What decisions/steps should each level of management take to give effect to this decision?

The decision taken at each step of management to increase the sales are:

• Top management: To study the product carefully, and to formulate policies to increase sales.


• Middle management: To interpret the policies formulated by the top management, to encourage the workers to achieve the goals and assign them duties. To coordinate among the division heads of various departments.


• Lower management: To ensure the quality of the product, to give periodic reports to the above levels of management, and to assign duties to the employees.


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