Five objectives of a business are as follows-

(i) Market standing: Market standing refers to the position of an enterprise with its competitors. A business enterprise must aim at offering competitive products to its customers and serving them to their satisfaction.

(ii) Innovation: Innovation is the introduction of new ideas or methods in the way something is done or made. No business enterprise can flourish in a competitive world without innovation. To ensure continuous survival and progress, every enterprise must aim at greater productivity through the best use of available resources.

(iv) Resources: Business requires physical resources, like plants, machines, offices, etc, and financial resources, i.e., funds to produce and supply goods and services to its customers. The business enterprise must aim at acquiring these resources according to their requirements and use them efficiently.

(v) Earning profits: Profitability refers to profit with capital investment. Every business must earn a reasonable profit which is so important for its survival and growth.