A name is considered undesirable in the following cases: (a) if it is identical with or too closely resembles the name of an existing company (b) if it is misleading. It is so considered if the name suggests that the company is in a particular business or it is an association of a particular type when it is not true. (c) If it is violative of the provisions of ‘The Emblem and Names (Prevention of Improper Use) Act 1950, as given in the schedule to this Act.