A fixed shop retailer is a retailer who has a permanent establishment. They sell goods and services from a fixed place and do not move from time to time. For example, the local grocery market has certain fixed shops providing many goods. Its characteristics are mentioned below:

a. They have greater resources and operate on a larger scale as compared to the other traders.

b. They deal in more than one product and have a variety of goods available to choose from. This includes consumer durables and nondurables.

c. They provide home delivery services and supply of goods on credit to their loyal customer.

d. They have greater credibility in the eyes of the customer.