Itinerant traders are those traders who do not have a fixed place of business to conduct their operations. The move from one place to another along with their goods in search of customers. They sell their products at a low price.

The reason for the survival in spite of high competition is explained below:

a. They sell the products at a low price.

b. They provide a wide variety of products to choose from. The also mostly deal with consumer products of daily use such as fruits and vegetables.

c. The goods are provided at the doorstep of the consumer. This increases customer services.

d. These are small traders. The rural consumers usually are more comfortable in dealing with them.

e. The cost of operation is very low as compared to other large scale retailers. They do not have to incur heavy expenses on the setting up of fixed shops.

f. It can be started up even with less capital.

g. It is very easy to manage this type of business. The owner is the manager. He has a direct personal interest in the profit of his business