Other then consumer awareness there are multiple by which consumers can be protected

1) Consumer awareness – Consumer needs to be aware of his right and responsibilities and he should take action against the wrongdoing of sellers, government and many other organisations are working to make more and more consumers aware about their rights

2) self-regulation by business- it is in the interest of the business of the serve the customers better to retain them for the long term and increase profitability. Many companies have set up their own redressal mechanism to help consumers, and they follow their standard procedures to do business ethically

3) Business Association –the Association and business federation like FICCI and CII have setup code of conduct for laid down guidelines for there members for dealing with customers

4) Consumer organisations – consumer organization and various NGO are working for consumer protection. They provide information about consumer rights, organise seminars and help the consumer to approach redressal mechanism in legal ways, on behalf of the general public they also file cases in consumer courts.

5) Government – the Government protect the interest of the customer by taking various measures, For example, the GOI has set up a toll-free national consumer Helpline Number 1800114000 for this purpose. Under the consumer protection act, the government has also set up the redressal mechanism at district state and national level to protect the consumers.