The reasons due to which the Janata Party won the election of 1977 are:

a) The opposition adopted the slogan ‘Save Democracy’ against the imposition of emergency earlier.

b) The opposition campaigned non-democratic character of the rule which provided various excesses.

c) Janata Party also ensured not to divide non-Congress votes.

d) The opposition party highlighted the preventive and press censorship to favour public opinion.