The region in and around the Vijayanagara empire has had a long history of temple building and it goes back to the dynasties like the Pallavas, the Chalukyas, the Hoysalas, and the Cholas. Temple building was used as a method of establishing the divinity of the ruling king or the one who sponsored the building of such temples. The temples were seats of learning and kings would often grant them land, and other resources. Such donations would enable the kings to establish their power, wealth and piety and win them recognition and support. Thus, this was one of the biggest reasons behind the significance of temple building at the centre of Vijayanagara as it provided the best visibility in both literal and figurative terms.

The location the shrines of Virupaksha and Pampadevi also played a significant role in this matter. The kings in order to establish their authority ruled on behalf of Lord Virupaksha and signed orders in His name. thus, in order to maintain their authority, the centre was favoured and this included extending the temple complex of the already existing Virupaksha temple.