Objects have qualities which make them desirable to others. Can you think of some objects (a car, a phone, a dress .....) and say what qualities make one object more desirable than other? Imagine you were trying to sell an object: what qualities would you emphasise?
The physical and utility qualities of objects make them desirable as people tend to get attracted to these qualities.
When choosing a car, we are generally affected by the way it looks and the style it imparts to the riders. Only after looking at the physical traits we shift to other traits like utility and specifications.
If I would be willing to sell an object then I would like to emphasize on the utility and the performance traits of it. This is so because the physical characteristics tend to wither over time and lose their sheen but favourable utility characteristics will remain with the object for far long.