Choose two of your favourites print advertisements. Now, look at each of these and answer the following questions:
a. What visuals and text is being used in these advertisements to attract my attention?
b. What values are being promoted in these advertisements?
c. Who is this advertisement speaking to and who is it leaving out?
d. If you could not afford the brand that is being advertised how would you feel?
The two of my favourite print advertisement are mentioned above 1st is of Magicbricks who are one of the leading property solution company, and 2nd is of Pears soap one the best and different product in the market.
1) MagicBricks.com
a) The tagline is “For anything and everything” in terms of property solution, and by placing a street sign logo company is showing various options available with them.
b) By this ad the Brand is trying to show how much they are concerned and connected with the people requirement.
c) Through this print ad the company is trying to get connected with all the people and prompting them to buy their home through them.
d) I will not going to feel anything bad, as it is being a personal choice.
2) Pears
a) The tagline says “Keep the innocence of Your skin alive”, as the brand tries to make the bonding with customer by showing how much they care about the customer.
b) The brand tries to show the love and care between a mother and daughter, the same way the brand cares about customer.
c) The Brand is targeting each and every customer.
d) I will not going to feel anything bad, as it is being a personal choice.