Three ways in which US dominance since the cold war is different from its position as a superpower during the cold war are:

1. During cold war, the US found it difficult to win over Soviet Union as hard power due to retaliating capacity of the Soviet Union and to protest world from large scale destruction. But in the areas of structure and soft power, the US dominated the world.

2. During the cold war years the Soviet Union provided an alternative model of socialist economy to maximize the welfare of state. Still the world economy throughout the cold year adapted capitalist economy under the US.

3. In the area of soft power the US became victorious. As the example of blue jeans shows that the US could engineer a generational gap even in soviet society on the basis of the culture.