Inside water, these molecules have a unique orientation that keeps the hydrocarbon portion out of the water. This is achieved by forming clusters of molecules in which the hydrophobic tails are in the interior of the cluster and the ionic ends are on the surface of the cluster. This formation is called a micelle. Soap in the form of a micelle is able to clean, since the oily dirt will be collected in the centre of the micelle. The ionic ends in the micelles remain attached to water. When the dirty clothes are agitated in soap solution, the oily dirt particles entrapped by soap micelles get dispersed in water and the clothes get cleaned.