Globalisation

•Globalisation may be defined as the free movement of goods, services and people across the world.

•It is the process of growing and expanding to exist throughout the entire world.

Is it simply a market strategy adopted by multinational companies or is genuine cultural synthesis taking place –

1) Since 1st April 2001 the quantitative restrictions on imports have been drawn and now we can easily find a Chinese pear or an Australian apple with local fruit seller.

2) The eating habits and local drinks have been replaced with fast food and aerated beverages.

3) The change in policies due to the agreement with WTO has affected consumers and producers differently.

4) Among the various factors driving globalisation the role of transnational corporations is particularly important.