In a legislative assembly election, a political group hired a public relations firm to promote its candidates in three ways; telephone, house calls and letters. The cost per contact (in paise) is given matrix A as
The number of contacts of each type made in two cities X and Y is given in matrix B as
Find the total amount spent by the group in the two cities X and Y.
Given matrix A containing the costs per contact in paisa for different types of contacting the public.
Matrix B contains the number of contacts of each type made in two cities X and Y.
Now, the total amount spent by the political group in the two cities for contacting the public can be obtained by taking the product of the matrices B and A.
Amount spent in City X = 340000 paisa = Rs 3400
Amount spent in City Y = 720000 paisa = Rs 7200
Total amount spent = Rs (3400 + 7200) = Rs 10600
Thus, the total amount spent by the party in both the cities is Rs 10600 with Rs 3400 spent in city X and Rs 7200 spent in city Y.