Any consumer who receives a service in whatever capacity, regardless of age, gender and nature of service, has the right to choose whether to continue to receive the service. The definition of Right to Choose as per the Consumer Protection Act 1986 is ‘the right to be assured, wherever possible, to have access to a mixture of goods and services at competitive prices’. For regulating the market place, there is just one factor mandatory and that is competition. The existence of cartels, oligopolies and monopolies prove to be counterproductive to consumerism. It is rarely seen that people want to switch the power company, in the times when they have a faint at home. It is interesting to know that even micro markets like fish vendors in some cities are known to plan and discourage the consumers’ bargaining power. No matter what size or form, or span, but the collusion of various companies which sell an analogous kind of product is unethical or say less legal. It can be anticipated that India has to stride for about 20 more years for empowering its citizens fully in this regard.

For example gas supply dealers insist that you have to buy the stove from them when you take a new connection. In this case, the consumer has no choice but to go with the given choices.