State any two advantages of branding to marketers of goods and services?
How does branding help in differential pricing?
What is the societal concept of marketing?
List the characteristics of convenience products.
Enlist the advantages of packaging of consumer products.
What are the limitations of advertising as a promotional tool? Enlist
List five shopping products purchased by you or your family during the last few months.
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 per cent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above. (Ans. Marketing planning.)
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
Distinguish between the product concept and production concept of marketing.
Product is a bundle of utilities? Do you agree? Comment.
What are industrial products? How are they different from consumer products? Explain.
Distinguish between convenience product and shopping product.
Describe the functions of labelling in the marketing of products.
Discuss the role of intermediaries in the distribution of consumer non-durable products.
Explain briefly the components of physical distribution.
Define advertising. What are its main features? Explain.
Discuss the role of ‘sales promotion’ as an element of promotion mix.
As the marketing manager of a big hotel located at an important tourist destination, what societal concerns would be faced by you and what steps would you plan to take care of these concerns? Discuss.
What information is generally placed on the package of a food product? Design a label for one of the food products of your choice.
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
What is the Marketing concept? How does it help in the effective marketing of goods and services?
What is marketing mix? What are its main elements? Explain.
How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.
What are the factors affecting determination of the price of a product or service? Explain.
What do you mean by ‘channels of distribution? What functions do they play in the distribution of goods and services? Explain.
Explain the major activities involved in the physical distribution of products.
‘Expenditure on advertising is a social waste.’ Do you agree? Discuss.
Distinguish between advertising and personal selling.
Explain the factors determining choice of channels of distribution.